ADORO DJs

EXECUTIVE PRODUCER + CREATIVE DIRECTOR

ADORO DJs is the first Noporn remixed album.

This is a celebration of brazilian underground electronic music. I selected all producers, designers and did the executive producer with a team of 25 people to give life into this amazing project.

The album contains 13 remixes to celebrate 20 years of Noporn into the music scene. You can listen here.

Client: Perfecto Estado + Noporn

Perfecto Estado

CREATIVE DIRECTOR

I created the visual identity for Perfecto Estado, a brazilian-spanish music label that I am the co-owner.

For this logo, I wanted to express the feeling of listening to good music: literally spinning around and dancing. With high heels, of course.

It’s queer, fun and has the right movement.

Client: Perfecto Estado

Funky x Pardo Hats

CREATIVE COLAB

Yeee-haw! I co-created a new hat model for Pardo Hats.

For 2023 Ibiza Summer vacations, me and Sol Pardo created a unique piece of Pardo Hat for me. Funky Dimas contains funny and sunny pieces in a straw hat.

Sun in our head!

Colab with: Pardo Hats

Amazon Music x Primavera Sound

CONTENT CREATOR

In this work, I was pitching Lala Hayden with content for interviews and informations about music and artists who were playing at Primavera Sound 2023. Great opportunity to know how to work in a massive festival.

Client: Lala Hayden

GIRL BECOMES Live Act

CREATIVE DIRECTOR

In this role of Creative Director, I created the whole concert visuals from zero. I started creating moodboards for styling, scenography, lights and also dance moves. I created all concepts and divided in the creative team to make it all happen.

I did the styling, scenography, light color palette of each song, moodboard for visuals in the screen and concept of dance moves.

Client: Lala Hayden

IMBFestival

HEAD OF PRODUCTION AND ART DIRECTION

Creative Director for LALA HAYDEN’s music video for SLICE. SICE is the first single in her solo debut as a singer.
On May 23rd 2023, I worked as Head of Production and Art at IMBFestival at Sala Apolo, in Barcelona. With a record audience of all editions, we did a great teamwork and ended up with incredible concerts.

In the role, I had the privilege to manage a team in 6 intense months of work. I also created the strategy of art decoration and signaling inside the festival. I’ve worked with music festivals before, but having such a significant role prepared me for new and greater challenges.

Client: IMBSchool

GIRL BECOMES

CREATIVE DIRECTOR + PHOTOGRAPHER

Creative Director for LALA HAYDEN’s album cover for GIRL BECOMES. I photographed Lala in Barcelona, her hometown, using the same wedding dress she wears in her live acts. GIRL BECOMES is her solo debut as a singer.

You can listen to the EP here.

Client: Lala Hayden

WOMAN

CREATIVE DIRECTOR

Creative Director for LALA HAYDEN’s music video for WOMAN. WOMAN is the second single in her solo debut as a singer.

You can watch the music video here.

I also sign the Creative Direction of the single cover.

Client: Lala Hayden

SLICE

CREATIVE DIRECTOR

Creative Director for LALA HAYDEN’s music video for SLICE. SICE is the first single in her solo debut as a singer.

You can watch the music video here.

I also sign the Creative Direction of the single cover.

Client: Lala Hayden

Presas Nos 80s

STRATEGIST + DARK SOCIAL

In a protest, soccer players Formiga, Thamires and Bia Zaneratto launched #PresasNos80s (#StuckInThe80s) in partnership with Guaraná. When the women's team arrived at the 2020 Olympics, the players wore clothes and accessories from the 80s catching attention to their current salaries: it's the same amount that men earned in the 80s. I participated in the concept of the idea and its amplification in closed sport groups. In addition, we brought a limited edition straight from the past, from 40 years ago, to invest in the future of the sport. 100% of sales went to the Girls in the Field Project. Golden in Cannes Lions 2022.

Client: Guarana Antarctica / Agency: Soko

Garra Brasileira

CASTING + RESEARCH

I created a big casting from North to the South of Brazil to understand deeply about LGBTQIAP+ in sports, politics, memes, games, forms of communication and the meaning of the colors green, blue and yellow in a divided country.

Knowing that we would be getting closer and closer to a delicate moment of transformations, the research was precise and direct in contemporary social points of the Brazilian daily life to create the best soccer team t-shirt. From 2020 onwards, a lot has changed and the team's “mantle” (as it communication) has managed to remain relevant, fun and powerful to show the Brazilian claw.

The blue model sold out in less than an hour on the official website.

Client: Nike

Heinz + Flork

CONTENT STRATEGIST

In celebration of Valentine's Day, we send pizzas with funny messages for those who are dating (and for those who are single). The campaign was in collaboration with Flork, who is known on the internet for creating comic images with strong humorous phrases.

Client: Heinz / Agency: Soko

Farofadas de Natal

STRATEGIST + CASTING + DARK SOCIAL

Brazilian Christmas has nothing to do with North American Christmas. That's why, in sitcom format, we launched the true face of a Brazilian celebration: with caramel mutt, discussion, LGBTQIAP+ issues, lots of fun, and of course, Guaraná Antarctica - the originally Brazilian soft drink.

Client: Guarana Antarctica / Agency: Soko

Electrolux + Tinder

CONTENT STRATEGIST + DARK SOCIAL

Air Fryers attract more and more fans passionate about their functionality. That's why, along with Electrolux, the most loved appliance by Brazilians, it entered on Tinder! In the campaign, the consumer could match with the Air Fryer Electrolux and get discounts on the flirt (and know more about the functions). In addition, we publicize famous single people on the internet to "match" with AirFryer and promote it on social media with a tone of humor, of course.

Client: Electrolux / Agency: Soko

Guaraná 100 Years

CONTENT STRATEGIST + DARK SOCIAL

To celebrate 100 years of Guaraná in Brazil, the brand decided to create a flavor for each Brazilian region: Cajá, Acerola, Erva Mate, Uva Verde, Jabuticaba and Cupuaçu. The flavor ideas were co-created with Guaraná Antarctica fans and sold throughout Brazil.

Client: Guarana Antarctica / Agency: Soko

Jardim Encantado

DARK SOCIAL + STRATEGIST + PR

Between February and April 2021, I worked on the launch and support of the Jardim Encantado campaign by Manu Gavassi in partnership with Anacapri. At launch, we reached the #3 place in the Trending Topics in Brazil with the help of Manu's fan clubs. During the campaign, we created dissemination actions based on earned media - literally taking a garden in the products's seeding for influencers. We had a total impact of 62 million and I also worked in collaboration with regional franchisees during the lockdown during Covid-19 to inform them about exclusive contents.

Client: Anacapri / Agency: Soko

Electrolux + Rita Lobo

CONTENT STRATEGIST + DARK SOCIAL

In Brazil, Rita Lobo is synonymous with practical and healthy food. Therefore, she was chosen to have her own Electrolux AirFryer line. The result was quicky and tasty recipes to make anytime and without wasting time!

Client: Electrolux / Agency: Soko

On The Road

DARK SOCIAL

I worked on the launch and support of the On The Road campaign by Bruna Marquezine in partnership with Arezzo. At launch, we reached Trending Topics in Brazil with the help of Bruna’s fan clubs. I also worked in collaboration with regional franchisees during the lockdown during Covid-19 to inform them about exclusive contents connecting them with the brand.

Client: Arezzo / Agency: Soko

Beck’s 2020 in numbers

COMMUNITY MANAGER + CULTURAL PROJECTS
DARK SOCIAL + STRATEGIST + PR

Since january 2020, I worked daily exclusively for Beck's beer in Brazil. We did online trend research daily to get into the most relevant online conversations, operating in creating memes and non-standard formats by inserting the brand in a fun and spectacular way. Besides that, Beck's activated the brand in specific and grand campaigns and we created strategies impacting 144.252.912 people with 11.412.696 online reactions.

Client: Beck’s / Agency: Soko

Ibis Hotel

CURATORSHIP

From “boi-bumbá” to pop music: discover show will be in your playlist in the summer. I selected five bands and musicians who worth keep an eye (and ears) on now. From Maranhão to Santa Catarina, through Pernambuco, Bahia and Rio de Janeiro, I mapped out the artists who have everything to be on Ibis's hottest playlist. 

Client: Ibis Hotel / Partner: The Summer Hunter

Hub Beck’s

DARK SOCIAL + STRATEGIST

Between October - December 2020, Beck’s co-created content with Dark Social and meme specialists. Among the names were Saquinho de Lixo, Melted Videos, Perrengue Chique, Faria Lima Elevator, Sarah Fonseca and Caio Bigode in Instagram and PGL, Ilha dos Fritos and LDRV in Facebook. Those names were parte of the creative HUB that I managed and created all strategy impacting almost 10 million people, with more than a half million online reactions.

Client: Beck’s / Agency: Soko

Beck’s Community Brazil

COMMUNITY MANAGER + CULTURAL PROJECTS

I created a community from scratch with more than 600 contemporary artists, protagonists of the underground electronic music scene and creative minds from Brazil - focusing on the cities of São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba and Porto Alegre. Now, Beck's can connect and co-create in cultural projects with strong personalities people and get in touch with them by sending love and periodical beers.

Client: Beck’s / Agency: Soko

Vintage Culture x Beck’s

DARK SOCIAL + COMMUNICATION STRATEGY + PR

We made the first Vintage Culture's live set during Covid-19 go viral and stay in the Trending Topics for 4 hours, impacting more than 23 million people. The live set was at the Estaiada Bridge, in the heart of the biggest city in Brazil: São Paulo.

Client: Beck’s / Agency: Soko

#TomorrowlandBecks

DARK SOCIAL + COMMUNICATION STRATEGY + PR

Beck's sponsored the first brand new online version of Tomorrowland, the largest electronic music festival in the world. The brand went viral during the entire weekend, with contents from influencers and creators showing how to enjoy the festival at home, activations and raffles with lineup artist’s fan accounts. This publicity generated a total of 58 millions impacts over the web.

Client: Beck’s / Agency: Soko

MECANewYear 2020
Belo Horizonte, Brazil

CURATORSHIP + COMMUNITY MANAGER
BRAND & COMMUNICATION STRATEGY

Lineup: Marina Lima + Letrux, Marcos Valle, Luedji Luna, Tarado Ni Você, MC Tha + Jaloo, Ruby Savage, Masterplano, Mientras Dura, Rico Jorge, Forró Red Light and more!

MECAMaquiné 2019
Maquiné, Brazil

CURATORSHIP + COMMUNITY MANAGER
BRAND & COMMUNICATION STRATEGY

Lineup: Gal Costa, Tulipa Ruiz, MC Tha, Forró RED Light, Vermelho Wonder, Marô, Coletivo Plano, Turmalina, DOMA, Goma rec. and more!

MECABrennand 2019
Recife, Brazil

CURATORSHIP + COMMUNITY MANAGER
BRAND & COMMUNICATION STRATEGY
CULTURE INDUSTRY RESEARCH

Lineup: Schevhenko & Elloco, Tulipa Ruiz, Noporn, Mombojó, Iury Andrew, Libra Crux, Nadeja, JV, Patricktor4 and more!

MECAInhotim 2019
Brumadinho, Brazil

CURATORSHIP + COMMUNITY MANAGER
BRAND & COMMUNICATION STRATEGY

Lineup: Gilberto Gil, Céu, Tulipa Ruiz, Duda Beat, MC Tha, Pitty, Alta Fidelidade, Claudia Assef, Ana Flávia, Castello and more!

MECABras 2018
Sao Paulo, Brazil

CURATORSHIP + COMMUNITY MANAGER + PRODUCTION
BRAND & COMMUNICATION STRATEGY

Lineup: Elza Soares, Jacques, Dan Shake, Teto Preto, Linn da Quebrada, Badsista, Edgar, Tormenta, MC Tha, Aisha & Yaminah and more!

MECAUrca 2018
Rio de Janeiro, Brazil

CURATORSHIP + COMMUNITY MANAGER + PRODUCTION
BRAND & COMMUNICATION STRATEGY

Lineup: Elza Soares, Jaloo, Dan Shake, Xaxim, Transpira, Rapha Lima, Biltre, Qinho and more!

MECAInhotim 2018
Brumadinho, Brazil

CURATORSHIP + PRODUCTION + COMMUNICATION

Lineup: Elza Soares, Pabllo Vittar, Letrux, Alice Caymmi, Baco Exu do Blues, Valesuchi, Omoloko, Vermelho, Carlim, MOOC DJs, nofriends, NEUE and more!

MECABrennand 2018
Recife, Brazil

CURATORSHIP + BRAND STRATEGY + COMMUNICATION
CULTURE INDUSTRY RESEARCH

Lineup: Duda Beat, Letrux, Mundo Livre S/A, Barro, Madimboo, Dirimbó, Ubunto, Lala K, Reverse, Batekoo and more!

MECAMaquiné 2018
Maquiné, Brazil

CURATORSHIP + COMMUNITY MANAGER + PRODUCTION
BRAND & COMMUNICATION STRATEGY

Lineup: Warpaint, Teto Preto, Forró RED Light, Vermelho Wonder, Silva, Rubel, Selvagem, Trabalhos Espaciais Manuais, Catavento, Supervão and more!

MECASpot

PRODUCER + BRAND & COMMUNICATION STRATEGY
CURATORSHIP + COMMUNITY MANAGER

More than +100 events were done in the period of 2 years. Pocket shows, mini markets with local brands, talks, parties and a bar where you can meet whoever you want, while talking about whatever you like. We had meetings with WGSN, Contagious, The School of Life, Talk Inc. and pocket shows with Duda Beat, Edgar, MC Tha, Noporn, Tormenta, Deekapz and a lot more local artists.

Invasão Loirona Virus

CURATORSHIP

RADIO VIRUSSS’ radio show curatorship with 19 independent artists from Porto Alegre to amplify their musical research during the Covid-19 pandemic.

Amigos da Veneno

CONCEPT + CURATORSHIP + STRATEGY

Curatorship of DJs for the radio show “Amigos da Veneno” in partnership with Beck's beer and in support of independent Brazilian artists at the beginning of the Covid-19 pandemic.

PHILIPS

PHILIPS wanted to connect the brand with six different targets for their products. So I created six playlists: Healthcare Relaxing to sleep well, Cooking Time to cook better, Baby Life to the tiny humans, Party Time to get ready for the night, Warm Up to exercise the body and Healthcare Senses for doctors to listen during a surgery with low BPM for a better focus (this one is my favorite).

Cliente: PHILIPS / Agency: Bananas Music Branding

Sensodyne

Our teeth are as diversified as we are. I made four thematic playlists with situations and flavors in which our teeth are the stars. The topics Brownie, Ice Cream, Happy Hour and Drinks are better with these playlists that you can feel protected with the help of the brand.

Cliente: Sensodyne / Agency: Bananas Music Branding

Trident

The Trident's new version lasts longer. As well as these thematic playlists. With Trident your favorite mood lasts forever! I curated Brazilian music, rock'n'roll, electronic music, Brazilian country music and other vibes.

Cliente: Trident / Agency: Bananas Music Branding

Huggies

Nine playlists made for the best target: baby humans! Here, I connect the brand with moms and dads in which they can play with their babies with music that is related to childhood, classics in baby versions and time to sleep, play and relax.

Cliente: Huggies / Agency: Bananas Music Branding

Telecine feat. Intimus

The Telecine cinema network launched a series in partnership with the pads brand, Intimus. I created a playlist for each story-persona: the sensitive Maria Carol, the strong Maria Alice and the fun Maria Pia. At the end, I mixed all of them in the fourth and last playlist: "Beyond the Basics".

Cliente: Telecine / Agency: Bananas Music Branding

O Boticário

The sweetest Boticário's perfume is back. So I curated a playlist filled with the sweetest songs as one of the tools to promote the Egeo Choc's comeback.

Cliente: O Boticário / Agency: Bananas Music Branding